Pay per click advertising is probably the fastest way to make extra money online. With pay per click advertising you find affiliate programs to promote and write small ads, then bid on the keywords that are relevant to your ad on the different search engines. Every time somebody clicks on your ad you pay at most the price you bid on the keyword that brought them to that particular ad. To make money with PPC advertising you need a certain percentage of your click-through to buy the product you are promoting and hope that it creates a profit. This takes some experimenting as not every affiliate program will be profitable using pay per click.
To succeed with PPC advertising you need to make more in sales than you pay for ad clicks. Some people make thousands a day. There are many online PPC guides that will show you the way to making profits with pay per click ads and affiliate programs.
2 ways to use PPC advertising is to write ads that lead directly to an affiliate programs site (direct linking), or write ads that lead to your own web site that has a link or links to affiliate programs. Of course you can create your own small business and use pay per click to advertise your business website. Direct linking is the easiest and fastest way to set up a PPC campaign, but if another advertiser is promoting the same affiliate program and bids more than you, your ad won't get shown on Google. Because of this, you are probably best off creating a web site promoting affiliate programs or your own business. If you create your own site you can promote multiple affiliate sites as well.
The largest and easiest pay per click program to use is Google Adwords. With Adwords you can advertise in just about any country you want to and minimum bids are the lowest. Adwords is automated as well, so you can put your ads up (as long as they don't break Google's Terms of Service) and have them up and running almost instantly. Google also has their massive content network allowing you to advertise on relevant websites that have Adsense on them. The biggest downside to using Google Adwords for your pay per click advertising is that they're highly competitive for most keywords and will set your minimum bids on certain keywords very high if your ad leads to a low quality site. Direct linking is also hard to succeed at with Adwords because they don't allow more than one advertisement to lead to the same URL. Ultimately, with the amount of traffic you can get from using Google Adwords, they are the best pay per click program as far as money making potential goes.
Yahoo Search Marketing is the second biggest PPC program online. Tons of traffic goes through Yahoo daily and you can make some good money advertising there. To advertise to different regions of the world with Yahoo Search Marketing you'll have to open different accounts with them. Yahoo has a minimum bid of 10 cents per click but you won't get ridiculous minimum bids due to linking to sites that aren't completely relevant to every single keyword like you will at Google.
There is other pay per click advertising programs out there like MSN Ad center but none of them will get you near the amount of traffic that advertising with Google Adwords or Yahoo Search Marketing will get you.
This entry was posted on Friday, September 7th, 2007 at 9:34 pm and is filed under Business, Advertising, Online Advertising, Financial, Helpful Information.
Sources: http://www.businessfinancemarketing.com/2007/business/make-money-online-with-ppc-advertising.html
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